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CoopRatings.com -- By Interns, For Interns

Providing a community for peer-reviewed internships, CoopRatings.com is a quickly becoming the one-stop internship resource for students in the Boston area.

Background
Students in the business program at Northeastern University, Vipul Lakhi, class of 2010, and Punit Shah, class of 2009, have garnered credentials as serial entrepreneurs.  Learning from previous ventures such as Boston BookWorks, the duo has cultivated a positive entrepreneurial mindset.  Their determination and hard work culminated in a gem as CoopRatings.com was launched in July of 2008. 

Vipul and Punit will be the first to point out that the strength of the company is the result of a group effort.  Consisting of a core group of six members, Coopratings was spearheaded by leaders Punit, Vipul and Jason Morris.  Collectively, the team noticed a disconnect between the university administration and the student body and set out to bridge the gap. 

For those unfamiliar with the Northeastern Cooperative Education system (CO-OP), the school provides an opportunity for students to work up to three, six-month periods at paid internships of their choosing.  The school is affiliated with organizations such as Goldman Sachs, Pfizer, Raytheon, and Johnson & Johnson, to name a few. 

The idea
Currently, the school does not offer a service to connect prospective interns with former CO-OP's.  This is where CoopRatings comes in.  The Web site offers a venue where students can read and write reviews of past CO-OP experiences.  The benefits are obvious for the students. Several of their most common questions are answered:

- What will the six-month internship really be like?

- What were the best and/or worst aspects of the position?

- What is the pay?

- Will a lot of experience be gained from the job?

How it works
The site is built around maneuverability and ease of use.  With the site's growth dependent on user-generated content, the team instinctively made the internship review process as user friendly as possible.  For example, the front page offers two options, "Rate a Co-op" and a "Browse co-ops."

From here, searching potential employers is as simple as typing the name into the search bar and browsing the results.  Amassing a comprehensive list of former internships, the site boasts well over 500 ratings. 

As a reviewer, the site requires a quick user registration and then presents a very straight forward review layout.  Don't worry, you can even leave reviews anonymous.  The site itself is aesthetically uncomplicated and provides easy navigation throughout.

 
Values
CoopRatings was founded on the notion that students should help students.  The thinking being a student who writes a review today helps current students as well as future students. It's goodwill all around.  However, this has also proved to be the point of most contention. 

Luckily, Vipul, Punit and Jason have creative minds to collaborate with at company meetings.  One of the most striking characteristics of CoopRatings is the eagerness to tackle problems together.  The group holds weekly round-table discussions, where everyone is on equal footing and titles are thrown out the window.  This "open air" policy has produced many of the site's best features and is reminiscent of the goal of the site itself.  As CoopRatings matures, the team will look for substantial growth in the number of reviews, thanks in large part to increased community involvement and new marketing undertakings.

The goal of CoopRatings is to "build a successful career-oriented peer-to-peer student community," notes Morris.  In achieving this aim, the group has never deviated from its business model; building their review base first, then leveraging the extensive list and user base to monetize the site.  Money will most likely come through advertising, but the team has other inventive idea's as well.  To date, the plan has been to focus exclusively on the NU community, effectively handling the small-scale before spreading to other schools.  Look for CoopRatings to continue to build on its' success and to expand to future markets in the Boston community in the near future.

 
Northeastern University Television - Highlight on Co-op Ratings!

Vipul Lakhi, a founding team member of Co-op Ratings was recently featured in the Northeastern University Television Broadcast for his work as a student entrepreneur on projects such as Co-op Ratings! Congratulations Vipul! 

 
Co-op Rating Web Site Created By College Students Gaining Popularity


Rob Tokanel

Issue date: 01/12/09 Section: News

The anonymous co-op rating Web site created nearly six months ago by Northeastern students is beginning to reveal some information that may aid students searching for the perfect co-op job.

The site, www.coopratings.com, now has 640 registered users and over 500 reviews, rating co-ops on a one to five scale for employment factors including pay rate, quality of learning experience and the amount of responsibility required for the job.

The creators of the site, junior business major Punit Shah and senior business major Vipul Lakhi, said the idea came from what they saw as a disconnect between the job descriptions provided by some employers and the reality of the positions themselves.

Co-op Ratings has been acquiring new reviews steadily since the site launched in July, and although Shah and Lakhi said it's hard to narrow down specific jobs as being particularly good or bad, there are some trends emerging as more reviews come in.

For Instance, the most visited review to this point has been for a job at Goldman Sachs as an analyst for the Security Lending Oeprations department, which has had about 500 hits. The second most visited review is for an Apple job as an iPod Hardware Intern, followed by a Merril Lynch job as an analyst for a co-op in New York.

"The most popular reviews are for the jobs that seem to be the most competitive," Shah said. "If you look at the comments, you can see that students are using this to see what they need to do to qualify for a position."

Further down the spectrum, several companies have received repeatedly poor ratings from students anonymously claiming to have had bad experiences. Gray and Rice Public Relations has a cumulative average of 2.1 out of 5 stars based on three student reviews, all of which said they would not recommend the job to anyone else.

Senior Coordinator of Cooperative Education for the College of Business Administration Scott Weighart said that because of the relatively small sample size of reviews and the subjective nature of the ratings, he would recommend students make sure they talk with their co-op advisors and consider all relevant factors before choosing any job. 

"Whether students are looking at coopratings.com or talking to their buddy over coffee about their personal experiences, they should always keep in mind that one persons dream job is another’s nightmare job, and also that jobs change over time," he said. 

Weighart also mentioned the university may soon have its own more regulated system for cataloging co-op reviews.

"It seems probably that the co-op department will have other electronic mechanisms for students to rate jobs at some point," he said. "I would feel better about any system that allowed us a chance to look over what students have to say"

Although Shah and Lakhi acknowledge that there is a possibility to the use the anonymity of the site immaturely, they said they haven’t had any complaints from the companies, students or faculty. 

"The ratings have been primarily good things or sincere bad things," Shah said."Nobody has acted inappropriately or called out specific names or anything like that so I think it’s turned out to be a fairly positive forum."

Although Shah and Lakhi acknowledge that there is the possibility to use the anonymity of the site immaturely, they said they haven't had any complaints from companies, students or faculty. "The ratings have been primarily good things or sincere bad things," Shah said.  

However, some students have taken the opportunity to entertain themselves and their peers when writing their reviews. One student described his position at Equity office Properties as “CAD Monkey,” referring to his on-the-job use of the technical drafting program, and observed that, “If you have an IQ above 75 and know how to read lines on a tape measure, you’re off to a good start.”

Junior sociology major Em Dunham said she reviewed her previous co-op using the website and that she expects the other reviews will be helpful for her when she searches for her next position.

“Its really helpful to have these databases to see what other students are thinking about the jobs, and they’re giving honest opinions about how they liked it,” she said. “With more people using it I think it’ll be easier to find a helpful review.”

Cooperative Education Faculty Coordinator Charlie Bognanni said he would also like to see more reviews on the site to validate a general review of a company instead of allowing one person’s perception to shape the whole image of a job.

Regardless, student opinions of the site continue to be positive.

“It’s a great resource because it gives students a chance to put their thoughts on their co-ops out there without sugarcoating them or having them filtered through the university,” said Stephen Lavenberg, a junior health science major.

 

 

Statistics

Members: 919
Co-ops Rated: 566

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